Heineken Experience Tickets

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Will be open from 10:30 AM to 09:00 PM
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Heineken Experience Tickets highlights

  • Enjoy a beer-tasting session during the tour, allowing you to appreciate Heineken's distinct flavours and craftsmanship.

  • Explore the historic brewing rooms and witness the authentic 18th-century machinery that played a vital role in Heineken's rich brewing tradition.

  • Stimulate your senses with the Heineken Experience as you taste, touch, and smell each key ingredient individually.

  • Stroll through the historic brewing rooms and then enjoy fun & interactive games like Football and Rugby whose major leagues like UEFA Champions League and Rugby World Cup are sponsored by Heineken.

  • Experience the rich history and heritage of Heineken, a brand that has been crafting beer to perfection since 1864.

Operating Hours
Heineken Brewery
Timings: 10:30 AM to 07:30 PM
Timings: 10:30 AM to 09:00 PM


Heineken Experience
Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Heineken Experience Tickets cancellation_policy

  • If cancellation is made 1 days or more before the date of travel, total booking cost will be charged as cancellation fees.
  • If cancellation is made within 1 days before the date of travel, total booking cost will be charged as cancellation fees.
  • In the event of unforeseen weather conditions, union issues, government restrictions, or any other circumstances beyond human control, certain trips or activities may be cancelled. In such cases, alternate feasible options will be provided. However, a cash refund will not be available.
INR 23
INR 25.3

Heineken Experience Tickets overview

Meeting Location: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands

Operational Timings: 10:30 AM - 7:30 PM, Last Entry - 5:30 PM

Activity Duration: 1 Hour 30 Minutes (Approx.)

About Heineken Experience:

Visit the oldest brewery in Amsterdam and enjoy a refreshing beer-tasting session. Get to know about the history & production of one of the most famous beers in the world as you explore the dynamic world of Heineken. Stroll through the authentic brew room made with 18th-century wooden and copper machinery and be amazed by the brewing process of one of the world’s most iconic beer brands, Heineken.

Roam around various interactive exhibits and see the iconic green bottles whizzing by on the production line. Gain some insights into Heineken® heritage, the brewing process, and wonderful innovations while visiting various areas of the brewery. Further, you may have a wonderful time at the brewery as some modern interactive games are available there including UEFA Champions League, Formula 1 & the Rugby World Cup.

Hop on to a special elevator inside one of the old silos, arrive at the top floor of the brewery, and get to know how ingredients were transported from the city canals into the brewery. Admire the panoramic views of the beautiful Amsterdam city as you roam around the roof terrace. Book the Heineken Experience Amsterdam tickets and marvel at the wonderful vistas of the surroundings from the rooftop cafe.

About the Activity:

  • Gear up for an amazing journey to the oldest brewery in Amsterdam and get to know about the Heineken® heritage.
  • Explore the iconic brewery in the city and be amazed by the beer-making process firsthand & gain an insight into the brand's history & craftsmanship.
  • Get engaged in interactive and informative exhibits and get to know the wonderful story of Heineken in both an entertaining & educational manner.
  • Explore amazing exhibits, including ‘Experiencing a day in the life of a beer bottle’ and ‘Gaining a beer's-eye view of the brewing process’, in the brewery. 
  • Learn about the natural ingredients that are used to make Heineken® by tasting, touching & smelling them and have an understanding of this world-renowned beer's making process.
  • Get a chance to savor the distinct flavors of Heineken's beers and enjoy their unique taste profiles while visiting the brew room designed with 18th-century wooden and copper machinery.
  • Roam around various areas of the brewery and gain insight into the rich heritage of Heineken, the brewing process, & wonderful innovations.
  • Savor two Heineken beers during your tour in the testing room and have a significant understanding of Heineken's history and brewing process.
  • Have a unique experience in this authentic brewery as you create a custom Heineken bottle label as a unique and fun souvenir.
  • Get engaged in hands-on experiences with modern interactive games from global sponsors like Formula 1, UEFA Champions League & the Rugby World Cup, and spend a wonderful time with your folks.
  • Get on its special elevator, reach the rooftop bar, and soak in the panoramic views of Amsterdam while enjoying a refreshing Heineken beer.
  • Book Heineken Experience tickets online, explore an extensive merchandise shop to purchase exclusive Heineken-branded items, and get a chance to take a piece of the experience home with you. 

How to Reach?

  • By Car: The activity location is 2.1 km away from Amsterdam city center. You can reach the activity location in 6 minutes by car via the S100 route.
  • By Bus: The activity location is 250 m away from Vijzelgracht bus station. You can reach the location in a 1-minute walk via the Weteringlaan route. 
  • By Metro: Take a metro to Marie Heinekenplein station from where the activity location is 160 m away. You can reach the location in a 2-minute walk via the Stadhouderskade 78 route. 
  • By Tram: Take a tram 1, 7, 19, and 24 to Vijzelgracht station which is 280 m away from the activity location. You can reach the location in a 5-minute walk via the Stadhouderskade route. 

Please note that these are approximate distances and travel times and may vary based on your starting location and the specific mode of transportation you choose. It is advised to check real-time traffic conditions and transportation schedules for the most accurate information.


Heineken Experience Tickets faqs

Are Heineken Experience tickets available online?

Yes, the Heineken Experience tickets are available online on our website, offering a seamless process for you. Buying online is beneficial as it ensures secured slots, and various deals and discounts which is sure to enhance your experience. Moreover, online tickets provide flexibility with date and time selection, permitting effortless planning. 

What is the best way to buy tickets to the Heineken Experience?

The best way to buy the Heineken Experience tickets is to buy them online. Doing so guarantees a contactless transaction, upholding your safety as well. Not only does it allow for advance planning, enabling you to select a preferred date and time, but it also reduces the possibility of sold-out tickets, enhancing your trip's overall comfort. Furthermore, online purchases save you from enduring long queues, offering a seamless ticketing process.

Is it necessary to book Heineken Experience tickets in advance?

While it is not necessary, it is highly encouraged to book tickets to the Heineken tour in advance, especially owing to its immense popularity. Securing a spot ahead of time not only guarantees entry but also eliminates waiting in lengthy queues, maximising your time for exploration. Early booking further ensures that you don't miss out due to full capacity, especially during peak tourist seasons.

Do I need to book a separate time slot for the rooftop?

Yes, you will need to book a separate time slot for the rooftop. If you have a ticket just for the Heineken Tour and wish to see the rooftop as well, you will need to arrange a different time slot and can do so by speaking to the staff upon your arrival.

Do we need to purchase separate tickets for the children?

Childrens under the age of 18 are not allowed to enter this famous attraction in Amsterdam. The experience is designed as a brewery tour and a beer-related attraction, making it exclusively intended for adults of legal drinking age. As a result, no separate tickets are sold for children, as they are not permitted to participate in the tour or engage in the activities within the venue. 

It is important to respect this age restriction, as it aligns with responsible alcohol consumption practices and regulations in the Netherlands. The Heineken Experience focuses on the history and brewing process of Heineken beer, and it includes interactive exhibits and tasting sessions, which are only suitable for adults.

Do Heineken Experience tickets include beer tastings?

Yes, the Heineken Experience tickets typically include beer tastings as part of the tour. The Heineken Experience is a popular brewery tour and beer-related attraction in Amsterdam, and one of the highlights of the visit is the opportunity to sample Heineken beer.

During the tour, visitors are guided through the historic brewery, where they can learn about the history of Heineken, the beer-making process, and the brand's iconic green bottles. This immersive experience usually includes multiple interactive exhibits and ends with a visit to the "World Bar." In the "World Bar," visitors can enjoy a tasting session.

The tasting typically includes a few glasses of Heineken beer, which may vary depending on the specific tour package and any promotions running at the time. With Heineken Experience Amsterdam tickets, Visitors can savor the taste of freshly brewed Heineken beer and often have the chance to appreciate the different characteristics and flavors of the beer. 

What can visitors expect to see and do during the Heineken Experience tour?

  • Witness the Heineken Collection: Your tour typically begins at the Heineken Collection, where you get to explore an impressive collection of memorabilia spanning 150 years. It includes vintage photographs, brass beer tanks, and decorations that portray Heineken's evolution over the years.
  • Enjoy beer tasting at the Best ‘Dam Bar: The tour includes a thrilling session of beer tasting. At the Best ‘Dam Bar, located underneath the building, you can dance the night away as you enjoy chilled Heineken beer.
  • Learn about the story of Heineken: You can also learn the story of this iconic beer and gain insights into the 150-year history of Heineken during the tour. You will get to learn how a small, family-run Dutch brewery grew to become one of the world’s most premium brands of beer, experiencing the different brewing processes along the way.
  • Explore the interactive exhibits: The tour offers several interactive exhibits for you to witness. These exhibits are great for you to understand the brewing process and the history of Heineken in a more engaging and fun way, even participating in games and challenges related to Heineken beer.
  • Visit the rooftop terrace: If you wish to soak in a picturesque view of Amsterdam, the tour grants access to an exclusive rooftop terrace. From this vantage point, you can appreciate the breathtaking cityscape, making the Heineken Experience tour an unforgettable journey.

What are the available time slots for Heineken Experience visits?

The Heineken Experience offers time slots throughout the day to accommodate visitors. Typically, the experience operates from 10:30 AM to 06:45 PM. Time slots are usually every 15 minutes, but availability may vary. Although a good time to visit the attraction is in the morning on a weekday as the venue will be less crowded during this time. It is advisable to check the official Heineken Experience website or contact them directly for the most up-to-date information and to make reservations if necessary. The reason is that the timeslots may vary depending on the season or specific events.

What is the best time to go for the Heineken Experience tour?

The best time to go for the Heineken Experience is during the morning hours on a weekday. During these times, you'll find the venue less crowded, which enhances your chance of thoroughly enjoying the exhibits and interactive sessions without the rush. This off-peak timing allows you to delve deeper into the historical elements, savour the beer-tasting experience, and enjoy the panoramic views from the rooftop without interruption. Additionally, early visits provide a calm start to the day, leaving the rest of your day open for exploring other attractions in Amsterdam.

How long is the typical duration of the Heineken Experience?

A typical Heineken tour takes about 90 minutes, or an hour and a half. This duration allows you to fully engage with interactive exhibits, understand the brewing process, and savour freshly brewed Heineken. It provides ample time to enjoy the panoramic views of Amsterdam from the top-floor bar and create personalised souvenirs.

Can I take pictures inside the Heineken Experience?

Yes, you can take pictures inside the Heineken Experience. However, you must ensure that the photos you take are used only for private purposes.

Can I purchase additional beer tastings during my visit?

Yes, at the Heineken Experience in Amsterdam, you can often purchase additional beer tastings beyond what is included with your standard admission ticket. The experience usually offers visitors the opportunity to enjoy extra tastings if they wish to explore more of the Heineken beer variety. These additional tastings are generally available for an extra charge so that visitors can enjoy the world’s most famous beer. 

The availability of extra beer tastings and the cost associated with them can vary, so it is advised to inquire about the option at the venue. Please note that the Heineken Experience follows responsible alcohol consumption practices and additional tastings are usually subject to age restrictions and responsible service guidelines.

Is there a minimum drinking age to participate in the beer tasting?

Yes, there is a minimum drinking age to participate in the beer tasting at the Heineken Experience, generally set at 18 years old. To enjoy the beer tastings, visitors must meet the legal drinking age requirement in the Netherlands. Also, it is advised to bring a valid ID with you as proof of your age to take part in this exciting part of the experience. So, book the Heineken Experience tickets discount and enjoy freshly -brewed beer at the Heineken®’s oldest brewery, in the heart of Amsterdam.

What are the opening times of the rooftop?

The Rooftop is open between 10:30 a.m. to 07:00 p.m. from Sunday to Thursday, and between 10:30 a.m. to 08:30 p.m. on Friday and Saturday.

Is the Heineken Rooftop Experience worth it?

Yes, the Heineken Rooftop Experience is undeniably worth it. As part of this experience, you will gain access to the first-built Heineken brewery and a breathtaking view from the exclusive rooftop. A trip to the top floor via a special elevator inside one of the historic silos offers a fascinating insight into how ingredients were transported from the city canals into the brewery and the function of the "Moutzolder" or malt attic. The true highlight, however, is the panoramic view from the rooftop terrace, making it a unique vantage point to appreciate Amsterdam's skyline. To top it all, you get to enjoy three perfectly chilled Heineken beers, adding to the overall enjoyment of the experience.

Can I do the rooftop first, and then the Heineken tour?

No, you cannot visit the rooftop first and then go for the Heineken® tour. If you have a combo ticket for the Heineken® tour and rooftop, you can only head to the rooftop around 90 minutes after the beginning of your tour.

What is the Heineken Experience?

The Heineken Experience, nestled in Amsterdam, is an experience to explore the oldest brewery of this beer. It is here where you can delve into the rich history and brewing traditions of this iconic beer within the walls of the transformed, historic brewery. With interactive exhibits illustrating the brewing process, you will not only learn but truly experience the craft that goes into each pint. You will also have the chance to pour your own pint, taste fresh brews, and even step inside an immersive room feeling as though you are inside a giant beer glass. 

More than just a tour, the Heineken Experience encourages you to engage your senses, explore intriguing advertisements, and capture fun memories at interactive photo booths. The bar on the top floor offers breathtaking views of Amsterdam, perfect for sipping cold beer and soaking in the city's unique atmosphere. With the added treat of customizable souvenirs, this journey caters to all beer enthusiasts looking to quench their thirst for knowledge. The Heineken Experience truly is a voyage into the heart of Heineken, and a testament to the passion behind every bottle.

What is the history of the Heineken Experience?

Established in Amsterdam in 1864, the Heineken Brewery has grown into one of the world's top three beer producers. The tale of its success unfolds within the Heineken Experience, hosted in their former brewery in Amsterdam, which was converted into a captivating exhibit in 1988. This historic setting features fascinating artefacts like the architecture of 19th-century brewery buildings, antique photographs, and the family's prestigious state decorations. This includes the gold medal won at The Universal Exhibition in Paris in 1889. Over time, amusement elements were incorporated into the exhibition, featuring screenings of vintage commercials and light-hearted films, making it a delightful attraction for both beer connoisseurs and those seeking fun experiences.

Is the Heineken Experience accessible by wheelchair?

Yes, the Heineken Experience is accessible by wheelchair. The Heineken Experience is committed to being an inclusive and accessible facility. Wheelchair users can visit the Heineken Experience comfortably as the facility is designed to cater to their needs. Ramps and elevators are available to ensure that all visitors, regardless of mobility limitations, can enjoy the full experience. This means that wheelchair users and their companions can move through the various areas and activities without encountering significant obstacles.

Is there a dress code for the Heineken Experience?

The Heineken Experience does not have a strict dress code. However, it is advisable to dress comfortably, given that you will be walking and standing for the duration of your visit. Casual attire is the norm, and comfortable footwear is recommended so that you have a pleasant experience during your visit. Also, you may wear a dress appropriately for the weather. In cooler months, bring a jacket or sweater if needed. While there's no formal dress code, remember that if you plan to participate in beer tastings, it's best to avoid clothing that you wouldn't want to risk getting beer spilled on.

Is the Heineken Experience suitable for children and families?

While the Heineken Experience is primarily designed for adults. With the Heineken Experience tickets, children under 18 years are not allowed to enter. The experience includes interactive exhibits and history, which may appeal to adults. The attraction believes that the experience is not appropriate for children and minors and they should never include behaviors like alcohol consumption. However, please keep in mind that the beer tastings are reserved for visitors who have reached the legal drinking age, typically 18 years old in the Netherlands.

Are there any restrictions on bringing bags or backpacks into the facility?

The Heineken Experience does not permit large bags or backpacks inside the facility for security and practical reasons. However, there is a cloakroom available where you can check in your bags and personal belongings. It is advisable to travel light or leave larger bags at your accommodation if possible, to ensure a hassle-free and enjoyable visit.

Is the Heineken Experience open on weekends and holidays?

Yes, the Heineken Experience is generally open on weekends and most holidays, making it a convenient destination for visitors throughout the year. However, to plan your visit accurately, it is essential to verify the specific holiday hours and any exceptions to the regular schedule by checking the official Heineken Experience website or reaching out to their customer service for the most up-to-date information. Please keep in mind that details such as operating hours, available services, and requirements may change. So, it is advised to check the official Heineken Experience website or contact their customer service for the most current information before planning your visit.

Is there a gift shop at the Heineken Experience?

Yes, the Heineken Experience boasts a well-stocked gift shop where visitors can explore and purchase a wide range of Heineken-branded merchandise. Whether you're interested in the history and brewing process of Heineken, want to enjoy beer tastings, or simply explore the world of this iconic brand, the experience is designed to cater to your needs. From clothing and glassware to unique souvenirs, the gift shop offers a plethora of items. With an Amsterdam Heineken Experience ticket, take home a range of wonderful objects and share your love for this iconic beer brand.

Can I purchase Heineken merchandise at the Heineken Experience?

Yes, the Heineken Experience gift shop is available for enthusiasts and fans of the brand at the bewary. Here, you can find an extensive selection of Heineken merchandise, including clothing, glassware, and specialty items like limited edition collectibles. The Amsterdam Heineken Experience ticket is the perfect opportunity to acquire unique Heineken-themed products as mementos or gifts for friends and family.

There are some unique merchandise that you can purchase:

  • Diverse Selection: The Heineken Experience offers a wide variety of Heineken-branded merchandise.
  • Clothing: You can find clothing items such as t-shirts, hats, and even jackets with the iconic Heineken logo.
  • Glassware: Browse through a selection of glassware, including branded glasses and mugs, perfect for enjoying your favorite beer.
  • Unique Souvenirs: The gift shop features unique souvenirs, like keychains, coasters, and other small items to commemorate your visit.
  • Limited Edition Collectibles: For collectors and enthusiasts, there are often limited edition and special collectible items available.
  • Gifts for Friends and Family: The merchandise makes for great gifts, allowing you to share your Heineken Experience with loved ones.
  • Memorabilia: Take home a piece of the Heineken legacy with memorabilia that reflects the brand's rich history.
  • Convenient Shopping: The on-site gift shop provides a convenient opportunity to purchase these items during your visit.
  • Quality Products: Rest assured that the merchandise is of high quality and authentic, carrying the Heineken brand's standard of excellence.
  • Bringing Home Memories: Whether you're a beer enthusiast or a casual visitor, the merchandise lets you bring home lasting memories of your Heineken Experience.

Is there a restaurant or cafe on the premises?

The Heineken Experience does not feature a full-service restaurant, but it offers a cozy rooftop café where you can unwind, grab a bite, and enjoy light snacks and refreshments. The café provides a variety of beverages and small bites to cater to the needs of visitors looking to relax and refuel during their visit. The cafe at the Heineken Experience typically serves a selection of beverages, including Heineken beer, soft drinks, and non-alcoholic options. Additionally, you may find some light snacks and appetizers, such as pretzels and cheese, to complement your drink.

Please note that the availability of food and drink options may vary, and the establishment could have made changes or additions to its offerings. To get the most accurate and up-to-date information about the services and amenities available at the Heineken Experience, including any changes or additions, it is recommended to visit the official website of the Heineken Experience or contact them directly. You can also check for visitor reviews or travel guides for the latest information on the on-site services and facilities.

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